Brazilian regulators have
ruled that Apple does not have private rights to use the iPhone trademark in
the country. Still though the US tech giant has previously lodged an appeal
against the decision with the Brazilian regulators. The ruling is the result of
a local group, Gradiente Eletronica, registering the name in 2000, seven years
before the US firm. Apple can persist to sell iPhone-branded handsets in Brazil.
But the conclusion means that Gradiente has a choice
of suing for exclusivity in South America's biggest market. The Institute of
Industrial Property supposed that its decision only applied to handsets, and
that the California-based company continued to have exclusive rights to use the
iPhone name elsewhere including on clothing, in software and across
publications.
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